Belinda Moore MCSD
Director and Senior Art Director

Belinda graduated with a first class Honours Degree in Graphic Design from St. Martins College of Art and Design and began her career with Studio Myerscough where she worked on the award winning British Land Company plc Corn Exchange hoarding, (D&AD Annual 1995) and Ivory Gate’s ‘66 St John St’ letting brochure (D&AD Annual 1996).

In 1996 Belinda began working as an independent designer and quickly cultivated a client list to include University College London, Inflate and Tomboy Films for whom she produced the title sequences for ‘Shooting Fish’ (1997) and Waking Ned (1998).

Her client list quickly expanded along with her design specialisms, producing exhibitions and literature for the Courtauld Gallery, Tate Britain and the British Museum and book designs for Routledge and Spon Press. Towards the end of the nineties Belinda designed and presented collateral directly to Fox Kids, Nickelodeon and Hasbro as a consultant to Nexxt Insight Limited, a company specialising in facilitating connections by marrying specific brands with a view to producing mutually beneficial promotional tools and marketable products.

It is largely through this work that since 2000, Belinda’s main focus has been building, strengthening and extending brands. Ever since creating the brand for Wind Energy Limited in 2003, global warming and climate change became issues that have concerned Belinda greatly. She found this experience so rewarding that she has actively targeted companies with sustainable consumption values ever since.

Belinda’s experience of working with both children’s media producers and environmentally focussed organisations has led to the development of Melo World with the sole ambition of making every child aware of, and positively respond to, the world around them. When Belinda is not in London she can be found in Cornwall thinking up new adventure stories for the eco-envoy.

Career highlights include judging on the D&AD awards panel, working with Mike Leigh to market his film Topsy-Turvy and creating a brand for a Low Carbon investment fund who with her help raised £36m when launched on AIM in 2005.

Mike Blackett
Director and Senior Art Director

There was an article in Design Week in the late nineties titled ‘The unsung heroes of design’. It was a feature about the freelance designers and art directors, working behind the scenes at the big London agencies, on all manner of high profile jobs. Not for them the glory of design awards or their name in the press, just a thank you for your time and now please move on. It was an article that could have been written about Mike Blackett. He has been the ‘behind the scenes’ designer or ideas man for many big agencies on high profile jobs. His experience at other agencies includes – the Vauxhall mainstream brochures during the early nineties, Capital Radio’s logo and company identity, Royal Sun Alliance initial brochure designs after their amalgamation, mainstream brochure work for PriceWaterhouseCoopers, all BMW internal communication and acting as a ‘policeman’ for the BMW brand for all of their agencies, Mitsubishi dealership identity programme, Porsche internal communications ... this list of high profile responsibilities goes on and on.

It was no wonder therefore that Mike eventually set up his first company in 1999 and worked for such clients as FedEx, Legal & General and Schering-Plough. From those ‘humble’ beginnings his list of large company experience expanded further – Roche Pharmaceuticals, Switch Card Services, Merial Animal Health. Also some publishing, designing of high profile business periodicals such as EUROPEAN CEO.

In 2006 Mike joined forces with the brilliant brand design talent of Belinda Moore. Together, they are slowly becoming the new brand pioneers – one of them with the experience of global names and brand protection and the other with the design imagination for the future big name brands.

Jonnie Fielding
Copywriter

Interviewer:Jonnie. Hello
Jonnie: Hello
Interviewer: So, what d’you do at Moore Blanket?
Jonnie: Blackett. It’s Moore Blackett
Interviewer: Sorry
Jonnie: It’s okay. Well, a few things, but officially I’m a copywriter
Interviewer: Sorry?
Jonnie: It’s not so bad
Interviewer: No. A what?
Jonnie: Oh right. A copywriter

Interviewer: Like copyright law?
Jonnie: No. That’s a different spelling. It has nothing to do with copyright law
Interviewer: But you said…
Jonnie: In advertising type circles, they call words ‘copy’
Interviewer: Why?
PAUSE
Jonnie: No idea. They just do
Interviewer: Well, there must be a reason
Jonnie: I’m sure there is. It’s just that I don’t know it. That’s what they call it
Interviewer: Who are they?
Jonnie: (Looking around) Where?
Interviewer: The people who call words copy
Jonnie: Oh. You know … advertising type people
Interviewer: The ones who move in circles
Jonnie: Advertising type circles, yes
Interviewer: Do they ever not move in circles?
Jonnie: Of course. Otherwise it would be very inconvenient. They probably wouldn’t get much advertising done. So basically I write words that accompany visuals. I work with Belinda, Mike, Sonia & Rob to capture the tone of the client for whatever it is they need. For brochures. Advertising. Web sites. Conference materials. You name it
Interviewer: What?
Jonnie: What?
Interviewer: You said you name it?
Jonnie: Did I?
Interviewer: Yes. So what d’you do unofficially?
Jonnie: I can’t tell you. It’s unofficial

 

Sonia Otero
Junior Designer

While studying for a degree in Graphic Design from UIA, Mexico City, Sonia worked with Oaxaca’s (South of Mexico) State Government to help provide educational materials for the local community. For two years following graduation, Sonia worked in several agencies designing didactic material, magazines, annual reports, packaging, presentations, corporate identity, direct mail and websites for clients such as: Bayer, Novartis and Santander Bank. During this time, Sonia also returned to designing materials for organisations that made a difference, including the Hunger Project Mexico, an organisation supporting the indigenous Mexican population.

In 2008 Sonia moved to London looking for new opportunities, inspiration and experiences – a whole new beginning! She immediately got to work as a freelancer with clients such as Caxton FX, Bombay Duck and Getitwithme.com and joined the Moore Blackett team in 2009.

 

Rob Johnston
Junior Designer

Rob Johnston was born in the same year as the title of George Orwell’s seminal book … Nineteen Eighty-Four. Orwell’s real name was Eric Blair. Rob’s real name is Robert. Originally hailing from Devon, Rob seamlessly gravitated towards London where he realised his talents as a graphic designer would undoubtedly be appreciated. Having dazzled the Moore Blackett team with his hot design skills and unquenchable interest in bonfires he has become something of a brand identity and logo specialist. He also is a keen snowboarder.

 

Melo Mole
Eco Envoy

Melo Mole is a ‘learn with’ educational character created to show young children a way to respect and make a difference to their world, through interactive quizzes, games and stories. As well as bringing the character to life with the help of the Chickenshed theatre company to the delight of pre-school audiences, it is to be accompanied by a fun, safe, educational website where children can ‘watch, learn and play’ with Melo. Due to launch next year, the website is aimed to support parents and teachers in educating a new generation of eco envoys. For a sneak preview of the pilot site click here.